Pure Sports Nutrition

Shop Pure Sports Nutrition products below!

Born in New Zealand in 2012, Pure Sports Nutrition is now used by athletes across the globe. The range includes electrolyte hydration made with 100% real fruit, energy gels, recovery products and whey protein, and was developed as an alternative to the sickly sweet products on the market at that time.

This premium brand delivers natural sports nutrition— that means, no artificial colours, no preservatives, just real ingredients and real performance. It’s gluten free, easy on the gut, and ideal for anyone who wants to fuel smarter, whether you're chasing a podium or just your next PB.

At Inspire Athletic, we’re picky about what makes it into our store. With nearly 20 years of experience in triathlons, if it’s not something we’d use ourselves, we won’t stock it. Pure Sports Nutrition has earned our trust through performance, taste, and clean, no-nonsense formulations.

If you care about what you put into your body, Pure Sports Nutrition is the kind of fuel you’ve been searching for. Natural, effective, and made for athletes who want the best.